Sunday, August 26, 2012


"A woman who doesn't wear lipstick feels undressed in public. Unless she works on a farm."--Max Factor

In the golden age of Hollywood, one name was synonymous with makeup in movie-making: Max Factor. Born in Lodz, Poland in 1877, his initial venture into the realm of the beauty world was as a trainee to a wig maker. It didn't take long for the entrepreneurial Max to move to the United States and open his own makeup shop at the ripe age of 20, and as his fame began to spread in the local area, the movie studios began to approach Max for his beauty knowledge.

The inventive Mr. Factor was unimpressed by the dye greasepaint that was the only option for "makeup" in the movies in 1914. Instead, he created a flexible greasepaint, which came to be the first makeup specifically created for the film industry. His innovative concoction aided in a more natural look for the glamorous on-screen beauties. Max was in-demand with Hollywood's hottest actresses, with a client list including Mary Pickford, Jean Harlow, Bette Davis, Joan Crawford and Judy Garland.

A few years later, Max produced a "colour harmony" face powder assortment, a method that gave him the ability to individually customize makeup for each person based on their skin tones, a practice that was ground-breaking for the time. He then went on with the creation of false eyelashes, the eyebrow pencil, lip gloss, and pancake makeup, all products that revolutionized makeup artistry and its connection to the film industry.

Max Factor passed away in 1938, and his son continued the empire his innovative father built until the 1970s, and today, the company is owned by beauty giant Procter & Gamble. It is no surprise that Max Factor is attributed as the father of modern makeup, as his inventions of many products for both movie-making and everyday living is still found in many beauty products and trends in the modern age!

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